The story

João B. Costa is a pharmacist by profession, but he had always felt that there was something missing in the way healthcare was approached. He believed that there was more to healing than just medication, and he wanted to make a difference in people's lives.


Driven by his desire to help others, João founded BNutri, a concept based on the belief that everyone is unique and deserves personalised nutrition. In his day-to-day job, João encounters numerous individuals with diverse stories and complicated health conditions. Some had been battling long-term health issues, while others were seeking ways to improve their overall well-being. Despite their differences, they all shared a common goal - to get better and be their best selves.


During his training as a pharmacist, João had been taught that medication was the ultimate solution to health problems. However, he soon realised that there was so much more that could be done in the background. As a student, he had always been interested in prevention and health education. This led him to pursue postgraduation in Human Nutrition and later a diploma in Naturopathic Nutrition.


Through his studies and experiences, João discovered the incredible power of food. He understood that people are unique, and their lives are unique. Just as each person has their own path to follow, their diet should also be tailored to their individual needs. What works for one person may not work for another.


With BNutri, João aimed to revolutionise the way people approached their health and well-being. He wants to empower individuals to be the best versions of themselves. Instead of imposing strict diets or generic plans, João works closely with his clients, taking into account their likes, dislikes, and personal preferences. He helps them understand their bodies and identify the building blocks of their physical and mental well-being.


João believed that small changes in diet and lifestyle could have a profound impact on a person's overall well-being. He guides his clients towards making sustainable changes that would not only help them achieve their goals but also maintain their progress in the long run.


With BNutri, João's mission was clear - to make people feel like themselves again. He wanted to break the cycle of restrictive diets and empower individuals to embrace their uniqueness. Through personalised nutrition plans and education, João aims to help his clients discover the joy of nourishing their bodies and minds.


His clients experienced transformative changes in their lives, not just physically but also mentally and emotionally. They felt empowered, confident, and in control of their health.


BNutri became a symbol of hope and inspiration for those who had struggled with their health and well-being. João's dedication and passion touched the lives of many, reminding them that they had the power to take charge of their own health and be their best selves.


And so, the story of BNutri and João teaches us that true healing goes beyond medication. By embracing our uniqueness, understanding our bodies, and making small, sustainable changes, we can unlock our full potential and live a life of vitality and well-being. BNutri, where you can truly be you!




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